MUSCATINE, Iowa -- Bridgestone Bandag Tire Solutions (BBTS), a division of Bridgestone Americas Tire Operations, yesterday launched a new marketing campaign designed to promote retreading. At the heart of the campaign is an appeal to fleets to consider extending their casing age limits when retreading.
BBTS has launched a new web site, www.retreadinstead.com, to provide fleet managers with tools and information to get the most out of retreading. The site includes a Wheel Position Analyzer tool, a cost-analysis example for considering extending current casing age limits, and an informational video on Shearography, a modern casing inspection technology that ensures retread reliability.
