“We know that truck drivers have strong professional pride, and that’s exactly what Worldtrucker is about – sharing that passion for trucks and for life on the road,” says Worldtrucker manager Paula Kühnel.
The community attracted almost 10,000 members during the development stages. Local community operations have been established in ten countries and there are language versions available in Italian, Swedish, Dutch, Spanish, French, Russian, German, Polish and English. With the final update, including a mobile phone version and design upgrade, the community has now been launched on a global scale.
It was decided from the start that Worldtrucker would be open to anyone interested in trucks regardless of the brand they use. Volvo Trucks as a company would maintain a low profile and let members build the content.
Worldtrucker has already spread to over 40 countries even though no promotion was undertaken outside the start markets, so Volvo Trucks’ expectations on the global launch are high.
From cisionwire press release
